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At present, apart from fulfilling the COO role at BeatBox Beverages, Amy is a board member at Naturally Network.

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Interestingly, Amy has had a remarkable professional life, with a few of her notable positions being Chief of Staff and Marketing Lead at Texas Venture Labs and Founding Board Member and Board President at Naturally Austin. Meanwhile, Amy Steadman completed her Bachelor of Science in advertising and even has an MBA degree which she earned from the Texas McCombs School of Business. Although Justin was absent for a few years because of his MBA, he is currently the CEO of Future/Proof, a second company that he co-founded in 2019, alongside functioning as the CEO of BeatBox Beverages. Moreover, in November of the same year, he co-founded BeatBox Beverages LLC.

Before completing his MBA, Justin worked as an Equity and Financial Analyst at several organizations before starting his own company Flying Penguin in July 2009. Justin Fenchel pursued his Bachelor of Science in Economics from Pomona College before going on to complete his MBA in entrepreneurial studies from Texas McCombs School of Business. Whether it’s partnerships, new brands, or even with non-alcohol, as CBD trends, we have solid footing.BeatBox Beverages: Who Are They and What Do They Do? “It gave us the opportunity to position ourselves in the industry as a much larger disruptor.

“The sky’s the limit with Future Proof,” adds Schultz hinting toward the company’s expansion.

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“We made this as young millennials going to music festivals wanting to bring people together and that hasn’t left the DNA of the company,” ensures Fenchel, reiterating how the brand has come full circle from an idea inspired by music to a multi-beverage company backed by musicians, expanding as rapidly as they can.

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Today, in addition to Mark Cuban’s original backing (not to mention the help of Cuban’s brother, Jeff, on their board), BeatBox and Future Proof have endorsements ranging from the likes of TV host Rob Dyrdek and pro surfer Luke Davis, to a number of EDM DJs including Nick Gross and Anna Lunoe, who inspired the early days of BeatBox. “Our entire company budget was that one million dollars so we had to be really selective it’s in the things we do and things we choose not to do that maintain the brand authenticity.” “You want to get the million dollars on “Shark Tank” but you don’t want to get the million dollars and squander it within a year,” says Schultz. After receiving Cuban’s million dollar investment, the team recalls flying around the country to headquarters like Walmart, where they were asked how quickly they could release nationwide they wanted to grow but didn’t want to grow too quickly. This was all born from the team’s ability to adapt to success together, sharing their collaborative growth over the last decade was as much about the opportunities they did take, as those opportunities they turned down (reluctantly).

They’re big brands that are here to stay,” says Schultz. “The word future proof-defined to not become obsolete-we’re not trying to jump on fads.

Today, they leverage social media to tap into their desired audience and stay abreast of the latest trends to continue to adapt. The company is a collection of millennial founders and industry veterans who collaborated to create brands for the next generation of drinkers.

From left to right, Justin Fenchel, Aimy Steadman. Founders of BeatBox Beverages and Future Proof.